Skip to content

Work, across
disciplines.

Brand, products, content and the systems that connect them. Explore the projects, then take a closer look through the galleries.

Selected work.

My Beauty Addicts, product and packaging visualisation. — My Beauty Addicts
Brand & campaigns / Products & systems

Giving a beauty brand one recognisable identity across its products, website and campaigns.

Chefs preparing a salad in the Fatafeat ICCA teaching kitchen. — Discovery Networks Middle East
Products & systems / Photography

Brand, digital design and photography for Fatafeat ICCA Online Academy, a collaboration between Discovery Middle East and ICCA Dubai.

Residential towers surrounding a landscaped courtyard at sunset. — Modon Builders
Brand & campaigns / Products & systems

Helping a construction business make its developments and direction easier to understand.

Coffee Planet, cafe presentation from the portfolio. — Coffee Planet / Dash Hospitality
Brand & campaigns / Products & systems

Connecting the hospitality experience, from the first campaign to the details inside the cafe.

Grubtech Picker App, activation and location selection. — Grubtech
Products & systems / Brand & campaigns

Making restaurant and grocery technology easier to use, explain and present.

GoodLife Magazine, food and editorial spreads. — GoodLife Magazine / LuLu
Editorial / Brand & campaigns

Helping a retail publication turn products, recipes and seasonal ideas into stories people want to read.

Metabolic, a shared route from approved content to clinic screens. — Metabolic
Products & systems

Helping clinic teams keep their screens clear, current and consistent across locations.

A white Chevrolet Camaro on a warm-toned outdoor shoot. — Chevrolet / GMC / Subaru
Brand & campaigns / 3D & spatial

I led film and event work for Bin Hamoodah Auto, bringing its vehicles, people and partnerships into view.

Planet X, identity, website and app presentation. — Planet X
Brand & campaigns / Products & systems

Connecting a dining concept across the counter, the website and the delivery experience.

Grill Farm

Brand & campaigns / 3D & spatial

Giving an American grill a recognisable voice, from the roadside venue to the menu and social feed.

Hope Gourmet, website and B2B platform presentation. — Hope Gourmet
Brand & campaigns / Products & systems

Helping a premium food supplier connect its brand presentation with everyday ordering and delivery.

Acropol Interiors, product-catalogue interface. — Acropol Interiors
Brand & campaigns / Products & systems

Helping people explore furniture and interior ideas before making a decision.

Mojay Group, transport website presentation. — Mojay Group
Brand & campaigns / Products & systems

Giving a group of businesses a shared identity without losing what makes each offering distinct.

From an idea
to a practical direction.

Al Huzaifa

Brand & campaigns / Products & systems

Connecting creative decisions with the practical needs of a furniture business.

Property-investment platform, desktop interface. — Property Investment Platform
Products & systems

Making property information easier to compare across desktop and mobile.

Calyptus

Products & systems / Brand & campaigns

I designed recruitment platform interfaces and created the majority of Calyptus’s website creative assets.

ThreeFold, event-display concept. — ThreeFold
Products & systems / Brand & campaigns

Helping people understand a different way to build and share internet infrastructure.

Raiinmaker

Brand & campaigns / Products & systems

Giving a creator-economy platform a clearer story across its website and campaigns.

ZADK Culinary Academy

ZADK Culinary Academy

Brand & campaigns / Products & systems

Helping a culinary academy connect its educational mission with the people it wanted to reach.

Across disciplines.

Selected images and films, grouped by the work they do.

Food photography

A selection of food photographs, from preparation and texture to the finished plate.

Finishing the plate.

Sashimi, colour and composition.

Sushi, texture and detail.

A selection of sushi.

Dessert, form and colour.

A tart, finished at the table.

Plating, balance and detail.

Menu photography

Coffee preparation, light and texture.

Iced coffee, product photography.

Coffee preparation, pouring over ice.

Coffee Planet, the final pour.

Fatafeat ICCA Online Academy

Recipe photography for the Discovery Middle East and ICCA collaboration.

Two bowls of a finished recipe on a pale stone surface. — Recipe photography, Fatafeat ICCA Online Academy.

A black bowl of soup with a spoon on pale stone. — Recipe photography, Fatafeat ICCA Online Academy.

Two soup bowls topped with toasted bread. — Recipe photography, Fatafeat ICCA Online Academy.

Two clear cups of red soup with crisp bread garnishes. — Recipe photography, Fatafeat ICCA Online Academy.

Soup presented in small casserole pots with bread. — Recipe photography, Fatafeat ICCA Online Academy.

Brand identity & campaigns

Making a business recognisable across the places people encounter it.

My Beauty Addicts, campaign identity.

My Beauty Addicts, identity construction.

Planet X, identity, website and app presentation.

Grill Farm, packaging and identity applications.

Mojay Group, transport website presentation.

Amaya

Amaya, delivery concept visualisation.

Amaya, packaging and hospitality visualisation.

Digital products & systems

Interfaces and practical systems that help people understand what to do next.

My Beauty Addicts, mobile website presentation.

Grubtech Picker App, activation and location selection.

Grubtech Picker App, claiming and managing an order.

Grubtech Picker App, checking items and completing an order.

Hope Gourmet, website and B2B platform presentation.

Calyptus job listings and opportunity discovery interface. — Calyptus, job discovery interface.

Property-investment platform, desktop interface.

Property-investment platform, mobile interface.

Calyptus, candidate profile interface.

Acropol Interiors, product-selection interface.

Editorial & print

Giving stories a clear rhythm across the page, the image and the printed object.

GoodLife Magazine, food and editorial spreads.

My Beauty Addicts, brand-book spread.

My Beauty Addicts, brand-book cover.

3D & spatial design

Helping people see a product, a space or a development before it is in front of them.

My Beauty Addicts, product and packaging visualisation.

My Beauty Addicts, toner packaging visualisation.

My Beauty Addicts, serum product visualisation.

Corvette, automotive 3D visualisation.

Grill Farm, exterior concept visualisation.

Interior seating concept visualisation.

Lounge concept visualisation.

Alpro coffee-cart concept visualisation.

Amaya

Amaya, delivery concept visualisation.

Amaya, packaging and hospitality visualisation.

From scene to render

Solid-shaded geometry, material nodes and render previews from the Blender workflow.

MBA serum: solid-shaded scene, material nodes and render preview in Blender.

MBA foundation: model development, shader nodes and rendered preview in Blender.

Corvette: Blender scene geometry, material nodes and camera view.

Film & motion

Making a story easier to feel and follow through movement, people and place.

Good Life: Barbecue EditionWatch film

GoodLife: Women's Day EditionWatch film

Sustainable Investment in Action AwardsWatch film