Modon Builders
Helping a construction business make its developments and direction easier to understand.
Websites, marketing strategy, 3D visuals and interview production
Making a development tangible
Construction projects need to be understood before people can experience the finished place. For Modon Builders, the work brought together digital presentation, development imagery and the company’s wider marketing direction.
Grounding the communication in the market
Research into Baghdad’s market informed the marketing strategy and its implementation. I worked on the websites and supporting assets so that the company’s projects and proposition could be presented through a connected digital experience.
Showing the place and the people behind it
3D renders and moving-image assets helped explain the developments visually. Interview shoots with senior management added the leadership perspective, connecting the project presentation with the people shaping the business.
From strategy into communication
The delivered work connected research, websites, marketing assets and implementation. It gave Modon Builders complementary ways to introduce its developments, explain its direction and communicate with its audience.
Credits.
- Websites, marketing strategy and implementation, visual assets and senior-management interview shoots
- Saju Thomas Paul