My Beauty Addicts
Giving a beauty brand one recognisable identity across its products, website and campaigns.
Brand strategy, identity, packaging and digital design
A brand people could recognise
My Beauty Addicts needed a visual identity that could carry a product range and work just as clearly online. Packaging, promotional material and the website had to feel like parts of the same brand.
Starting with the whole experience
I developed the brand strategy and identity, then carried that direction into product-line and packaging design. The visual system gave the work a consistent starting point across each application.
Showing the products before the campaign
Product renders and mockups made it possible to explore materials, form and presentation. Website design and development, social content, print assets and the brand book extended the same direction into the customer-facing experience.
One system, many applications
The delivered work connected the identity, packaging, digital experience and campaign imagery. Each format could do its own job while still being recognisably My Beauty Addicts.
A closer look.
Inside the 3D scene.
Scene geometry, material nodes and render previews from the Blender workflow.
Credits.
- Brand strategy, design, website and product visualisation
- Saju Thomas Paul