Fatafeat ICCA Online Academy

BRAND DEVELOPMENT | CONTENT CREATION | WEB LAYOUT

Online home cooking platform which got awarded the most innovative digital platform of the year. This is a collaboration project of Discover Middle East and the International Center for Culinary Arts.

CLIENT

Discovery ME | Fatafeat

YEAR

2016-2017

AGENCY

ICCA Dubai

ROLE

Creative Direction, Design, Web Layouts, UI Design, Photography

My Role

This ambitious project succeeded in revolutionizing the industry in the middle east by bridging the gap between traditional television and digital media.



Creating the brand identity



Creative direction



UI design for App and Web



Photographing the recipes and editing for television, print and digital medium

CONCEPT CREATION

Annika Panikker, Pauline Tana

CREATIVE DIRECTION

Saju Thomas Paul, Pauline Tana

RECIPE TESTING | CONTENT WRITING

Annika Panikker, Sara S. F.

UI | PHOTOGRAPHY | SOCIAL

Saju Thomas Paul

MANGEMENT

Shanaaz Raja, Sunjeh Raja

* Recipes were developed and tested in guidance of professional chefs from the International Centre for Culinary Arts