Discovery Networks Middle East
Brand, digital design and photography for Fatafeat ICCA Online Academy, a collaboration between Discovery Middle East and ICCA Dubai.
Brand development, creative direction, app and web UI design, photography
From television to digital learning
The project brought Fatafeat’s home-cooking content into an online academy, developed by Discovery Middle East and ICCA Dubai. I helped connect the brand, the digital experience and the imagery supporting the lessons.
A shared visual direction
I worked on brand development and creative direction with Pauline Tana, and designed layouts and interfaces for the app and website. The aim was a clear visual language across the academy’s digital touchpoints.
Photography for the whole experience
I photographed the recipes and the production behind them, preparing images for television, print and digital use. My work also covered imagery for social content.
Credits.
- Concept creation
- Annika Panikker and Pauline Tana
- Creative direction
- Saju Thomas Paul and Pauline Tana
- Recipe testing and content writing
- Annika Panikker and Sara S. F.
- UI, photography and social content
- Saju Thomas Paul
- Management
- Shanaaz Raja and Sunjeh Raja
The finished recipes.
Recipes developed and tested with guidance from ICCA’s professional chefs.
Behind the academy.
Teaching, preparation and the people behind the production.
