Mojay Group
Giving a group of businesses a shared identity without losing what makes each offering distinct.
Brand identity and digital presentation
A group that needed to feel connected
Mojay Group’s work spanned luxury transport, corporate consulting, hospitality consulting and business setup. Its identity needed enough coherence to connect those offerings and enough flexibility to serve each one.
Building a shared visual framework
I developed the brand-identity framework and its digital applications. The transport presentation shown here uses that direction to introduce the offering, the fleet and the customer journey.
A consistent starting point for the group
The delivered framework gave the different business areas a related visual language and a clearer way to present themselves as part of the same group.
Saju Thomas Paul