Al Huzaifa
Connecting creative decisions with the practical needs of a furniture business.
Creative coordination, marketing planning and reporting
From an idea
to a practical direction.
Keeping creative and business decisions connected
Furniture concepts need to work for the people presenting them and for the teams turning them into practical designs. At Al Huzaifa, my work connected creative coordination with engineering, marketing planning and reporting.
From a proposal to a practical direction
I guided designers developing concepts and worked with the engineering team as those ideas were refined for production. Marketing roadmaps and reporting supported the wider management conversation.
A clearer basis for the next decision
The contribution brought visual proposals, planning and performance information into a more connected working process. The emphasis was on helping teams assess the work and decide what should happen next.
Saju Thomas Paul