Grubtech
Making restaurant and grocery technology easier to use, explain and present.
Senior Creative Strategist
Clarity in a busy operation
Restaurant and grocery teams need to understand what happens next without stopping the work around them. Grubtech also needed to explain those product capabilities to enterprise customers and investors.
Designing around the working day
As Senior Creative Strategist, I worked with product and engineering colleagues on research, user experience and interfaces. The Picker App work focused on the steps people take to activate a device, claim an order, check items and complete fulfilment.
One visual language across the product
I developed a shared library of 3D icons, product illustrations and website interfaces. These assets helped make features recognisable across dashboards, mobile applications and product communication.
Helping different audiences understand the same product
The work extended to enterprise presentations, investor decks, newsletters, campaigns and moving image. It gave teams connected ways to show how the platform worked, from the practical task on screen to the wider business story.
Role: creative strategy, UI/UX collaboration, illustration, presentation design and marketing content.