Grill Farm
Giving an American grill a recognisable voice, from the roadside venue to the menu and social feed.
Brand identity, website, campaign content and spatial concepts
A place with a personality
Grill Farm needed a distinctive identity for its American grill at Last Exit in Dubai. The brand had to feel at home in the setting and remain recognisable across signage, menus and the images people encountered online.
Finding the visual direction
The work developed a textured, expressive visual language around the food and the venue. Identity, lettering, illustration and spatial concepts gave the team a shared direction for the experience.
Carrying the idea into everyday use
Menus, printed collateral, outdoor graphics and website work brought that direction into customer-facing formats. Food photography, social content and campaign artwork carried the same personality into the digital communication.
A connected concept across formats
The selected work shows the identity through packaging, signage and exterior concept visualisations. It makes the relationship between the brand and the proposed customer experience visible.
Credits.
- Project leadership and Adorizon co-founder
- Saju Thomas Paul
- Creative direction, design and digital
- Saju Thomas Paul
- Agency collaboration
- Adorizon