ThreeFold
Helping people understand a different way to build and share internet infrastructure.
Creative direction, web development, graphic and motion design, 3D concepts
An unfamiliar idea needed a human explanation
ThreeFold’s peer-to-peer infrastructure model was unfamiliar to many of the people it wanted to reach. The communication needed to explain the technology while making its purpose relevant to communities, educators and investors.
Connecting the idea to its audience
Through Monsoon Shower, I worked across website design and development, landing pages, presentations and visual content. The approach connected technical information with the practical and social questions that mattered to each audience.
Showing the people behind the technology
Film, community communication and 3D concepts added different ways into the story. For the Sustainable Investment in Action Awards film, I directed, filmed and edited a human account of the organisation’s ambitions.
A clearer story across touchpoints
The delivered websites, films and communication materials gave the team a consistent way to introduce the platform and discuss what it could make possible. Concept visuals were used to explain ideas before they became finished environments.
In motion.
Credits.
- Brand alignment, creative direction and pitch decks
- Saju Thomas Paul
- Motion graphics and video
- Saju Thomas Paul, Sacha Obeegadoo and Sam T.
- 3D concepts
- Saju Thomas Paul