Raiinmaker

Explaining a new proposition

Raiinmaker’s proposition connected social participation with a Web3 rewards model. Its website and campaign material needed to introduce that idea clearly to the creators it wanted to reach.

Working from the existing identity

As an independent contractor through Monsoon Shower, I developed website layouts, landing pages and graphic assets around the brand guidelines and audience. The aim was a clear route from the opening message to the product explanation.

Keeping the story consistent in motion

I worked with Iga Novac on motion graphics and video, and adapted material for social use. The delivered assets gave the website and campaigns a connected visual direction across different formats.

Credits.

Brand alignment and creative direction: Saju Thomas Paul
Motion graphics and video: Saju Thomas Paul and Iga Novac
Graphic design and social video adaptations: Saju Thomas Paul