GoodLife Magazine / LuLu
Helping a retail publication turn products, recipes and seasonal ideas into stories people want to read.
Creative direction, photography, film, post-production, layout and social campaigns
A magazine with something to say
LuLu needed a publication that could make retail content useful and enjoyable for its readers. Recipes, product features and seasonal ideas had to feel like one magazine while allowing for different markets and English and Arabic editions.
Giving the stories a visual direction
Working through Monsoon Shower, I helped shape the editorial concept, page layouts and imagery. Photography, writing and design were developed together, so the finished spreads could guide the reader through a story rather than a list of products.
From the shoot to the page
Cheryl Rohit John and I worked on photography, films and supporting social content. My contribution included creative direction, layout and post-production, alongside the writers and Arabic-adaptation team.
A publication that worked across formats
The delivered work brought the magazine, editorial films and social adaptations into a shared visual language. The Barbecue Edition below shows that approach in the finished publication.
In motion.
The finished publication.
Read the Barbecue Edition (PDF)Credits.
- Creative direction, layout and post-production
- Saju Thomas Paul
- Photography, film and social campaigns
- Saju Thomas Paul and Cheryl Rohit John
- Content writing
- Shruti Raj
- Arabic adaptation
- Sara S. F.