ZADK Culinary Academy

An academy with a wider purpose

ZADK’s mission brought culinary education together with employment, community and the future of food in Saudi Arabia. Its identity needed to make that purpose understandable across courses, events and everyday communication.

Building the identity around the mission

Working with Cheryl Rohit John through Monsoon Shower, I contributed to brand development, creative direction, website layouts and UI design. The different touchpoints were shaped to help people recognise the academy and understand its offering.

Bringing the food community into the story

Photography, social content, event coverage and documentary-style films connected the academy with farmers, restaurants and local markets. The work explored local production, sustainability and food waste through the people involved.

A consistent voice in daily use

The delivered identity and content gave the academy a shared visual direction across its website, events and community communication. Cheryl and I continued to support that work across the different formats.

“Saju and Rohit have consistently impressed us with their attention to detail during the design brief stage.”

Rania Moualla
Founder, ZADK Culinary Academy

Credits.

Project leadership and Adorizon co-founder: Saju Thomas Paul
Brand development and creative direction: Saju Thomas Paul and Cheryl Rohit John
UI, photography and social content: Saju Thomas Paul and Cheryl Rohit John
Agency collaboration: Adorizon