Website design
A shared design system for a 40-plus-page health website, helping people find relevant care across desktop and mobile.
Website experience, responsive UI and digital art direction
A clearer way into care
People arrive with different concerns. Some know the condition they need help with; others are looking for a test, a specialist or a better understanding of their health. The website needed to make those routes easier to follow.
One system, many routes
I designed a shared page framework for conditions, services, research and the care journey. Reusable navigation, content patterns and visual treatments connect those pages without making every subject look the same.
Designed around the phone
The mobile experience is part of the design from the start. Key information, page hierarchy and enquiry routes are arranged for a smaller screen, with a corresponding desktop layout.
A library the team can build on
The page library brings more than forty designs into one visual family. It gives the website a consistent foundation as new services, campaigns and content are added.
Credits.
- Website experience, responsive UI and digital art direction
- Saju Thomas Paul
One system, every condition.
Related services use a common structure while keeping their own content and visual emphasis.
Built for a smaller screen.
Responsive layouts carry the same care information and enquiry routes across desktop and mobile.
