Your ‘One Thing’
As an entrepreneur or small business owner, it can be easy to become consumed by the day-to-day tasks of running a business and lose focus on what you truly desire to do.
To help with this, there are two simple questions that can bring clarity: What would you choose to do if you could only do one thing? And what one thing would you give up if you could?
By answering these questions, you can position your expertise within your business vision and uncover your core genius. It’s not about restricting yourself to one thing, but rather focusing on what you do best and amplifying your strengths to attract your ideal clients.
When you have a clear understanding of the one thing, you can make better decisions about the opportunities and clients you say yes or no to.
Similarly, identifying what you no longer want to do can give you insight into what is distracting or diluting your brand aspirations. Pinpointing what you are not may be easier than defining who you are and who you want to be.
To try this branding exercise for yourself, get a piece of paper and draw a line down the middle. On the left side, write “If you could only accomplish one thing” and list who, why, and what experience, education, or skills support that statement. On the right side of the page, write “If you could stop doing one thing, it would be…” and consider why you’re still doing it and whether it can be outsourced, simplified, or eliminated altogether.
Answering these two simple questions can help bring clarity to what’s most important for your business and move you forward with purpose.