Metabolic Majlis website
A quieter identity and website for conversations with founders and business leaders, connected to the Metabolic brand.
Sub-brand direction and website experience design
Make room for a different conversation
Metabolic Majlis creates a setting for candid conversations about building a business. The website needed to explain the idea, introduce its different editions and make it clear how speakers and partners could take part.
A room within the brand
I carried the parent brand’s neutral palette and typography into a more restrained sub-brand. A microphone symbol and soft teal accent give Majlis its own voice while keeping the relationship to Metabolic visible.
Clear paths for speakers and partners
The website designs connect the home page, founder series, female-founder editions and partner journeys. Dedicated routes support suggesting a speaker, hosting an edition and exploring upcoming rooms.
One experience across formats
The page system brings the different editions together without flattening their character. The work shown here covers the identity and website design.
Credits.
- Sub-brand direction and website experience design
- Saju Thomas Paul
A distinct voice, connected to Metabolic.
The Majlis identity keeps the parent system and adds its own microphone symbol and teal accent.
From introduction to participation.
Page designs and enquiry journeys for editions, speakers and partners.
