Home Bricks
BRAND ALIGNMENT | PRODUCT STRATEGY | CREATIVE DIRECTION | DIGITAL DESIGN | 3D VISUALIZATION
At Home Bricks, I work as the Creative and Marketing Lead, where I focus on building the brand, creating digital assets, and shaping communication for a fractional real estate ownership platform. My role is to make the product clear, approachable, and trustworthy for both investors and everyday users.
I create content across digital, web, and investor channels, and support customer acquisition and product adoption with clear and simple design. Alongside Home Bricks, I also lead creative strategy for Senoa, a decentralized affiliate and activation platform. Both projects give me the opportunity to combine brand design, product storytelling, and marketing into practical solutions that help people understand and adopt new ideas in real estate and blockchain.
EMPLOYER
Home Bricks
YEAR
2024-2025
Key Projects and Contributions
Brand Identity and Alignment
Developed the complete brand system for Home Bricks, including guidelines, visual frameworks, and creative positioning to differentiate it in the fractional ownership and proptech market.
Investor Pitch & Enterprise Decks
Designed investor decks and sales presentations that articulate Home Bricks’ unique value proposition, contributing to stronger investor confidence and early-stage growth.
Platform UI/UX and Product Illustrations
Collaborated on the user interface for the platform and app, translating complex financial and blockchain-based processes into clear, intuitive visuals. Created 3D illustrations and renders to help users visualize property assets and the fractional model.
Go-to-Market Creative Direction
Built launch campaigns, website content, and social media strategies aimed at early adopters, investors, and partner ecosystems. Ensured all creative output reflected a balance of innovation, trust, and approachability.
Fractional Property Visualization
Produced architectural renders, conceptual 3D assets, and infographics to demonstrate how fractional ownership works. These visuals were critical in simplifying communication for customers and investors unfamiliar with the model.
Gallery
My Role
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Leading creative and marketing strategy for a disruptive proptech product.
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Establishing brand positioning and trust through strong storytelling and design.
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Creating cross-platform assets: investor decks, social media, product UI, and customer education materials.
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Designing and visualizing product journeys that connect blockchain technology with real-world real estate.
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Building scalable creative frameworks to support long-term growth in multiple regions.