Dash Hospitality | Coffee Planet
BRAND ALIGNMENT | LINUX SERVER SETUP | CREATIVE DIRECTION | ORDER MANAGEMENT SYSTEM | 3D PRODUCT VISUALIZATION
As Creative and Marketing Consultant for Dash Hospitality, I supported two of their key brands: Coffee Planet, a specialty coffee brand with 15+ locations, and uniQitchen, a cloud kitchen hosting nearly 30 restaurant brands. My role combined strategy and execution. From brand campaigns and social media strategy to packaging concepts, 3D and 2D asset creation, and AI-driven design workflows.
CLIENT
Dash Hospitality
YEAR
2024
Key Projects and Contributions
Coffee Planet
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Developed the brand concept and campaign for Coffee Beats, the first-ever music event in Dubai to be hosted inside a coffee shop. Built the event identity, ran campaigns that generated strong traction, created supporting content, and developed a custom RSVP platform.
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Designed and deployed an Unraid-based server as the backbone of Coffee Planet’s in-store music streaming system. Using an Icecast setup, I enabled Dash Music’s own recorded tracks to be broadcast across all 15+ locations.
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Installed and configured Raspberry Pi units in each store as optimized receivers, ensuring seamless playback with carefully tuned stream buffering and quality settings.
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Leveraged the same server network to implement a custom ordering system: dine-in customers could order directly from their tables via QR codes, complete payments within the system, and trigger real-time inventory updates. Items were automatically disabled from the menu once stock ran out.
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Built a custom POS system integrating dine-in and online delivery app orders, with additional capabilities for payroll and HR management.
uniQitchen
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Designed and executed creative campaigns that established strong brand awareness in Dubai’s competitive cloud kitchen market.
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Achieved full occupancy of the facility by positioning uniQitchen as a high-value option for food entrepreneurs, backed by clear and consistent communication.
My Role
- Leading creative and marketing strategy for Dash Hospitality brands, ensuring alignment across campaigns, digital assets, and customer experiences.
- Establishing brand positioning and storytelling for both Coffee Planet and uniQitchen, making them stand out in competitive markets.
- Designing and producing cross-platform assets, including 2D/3D visuals, packaging concepts, social content, motion graphics, and video campaigns.
- Building and implementing custom operational systems. From Unraid-based servers and Raspberry Pi music streaming setups to POS and QR-based ordering solutions.
- Delivering scalable frameworks for brand growth, customer engagement, and operational efficiency.