[Read this page on the website](https://sthomaspaul.com/project/metabolic-brand-guidelines/)

[Metabolic](https://sthomaspaul.com/project/metabolic/)

# Brand guidelines

A visual foundation connecting the Metabolic website, campaigns and patient-facing digital experiences.

Brand system, visual guidelines and cross-channel art direction

![Metabolic brand guidelines, including logo, colour palette, gradients and typography.](https://sthomaspaul.com/assets/work/metabolic-brand-system.webp)

Metabolic brand guidelines, including logo, colour palette, gradients and typography.

Client

Metabolic

Year

2026

My contribution

Brand system, visual guidelines and cross-channel art direction

[Keep the brand recognisable](https://sthomaspaul.com/project/metabolic-brand-guidelines/#section-1)[A practical visual foundation](https://sthomaspaul.com/project/metabolic-brand-guidelines/#section-2)[From guidelines to everyday work](https://sthomaspaul.com/project/metabolic-brand-guidelines/#section-3)

## Keep the brand recognisable

A health brand appears in many places, from a first campaign impression to a detailed service page. Metabolic needed a shared visual language that could hold those touchpoints together.

## A practical visual foundation

I developed the colour, typography and visual guidance around a calm neutral base, with brighter accents for information and emphasis. The logo, palette, gradients and Plus Jakarta Sans typography form a consistent starting point.

## From guidelines to everyday work

The system carries into website layouts, campaign assets and patient-facing interfaces. The aim is a recognisable brand that remains flexible enough for different messages and formats.

## Credits.

Brand system, visual guidelines and cross-channel art direction

Saju Thomas Paul

Collaboration

Irin George

## One brand, every touchpoint.

The visual system applied across campaigns, the patient app and website.

[![Metabolic visual identity applied across campaign creative, patient app and website.](https://sthomaspaul.com/assets/work/metabolic-brand-touchpoints.webp)](https://sthomaspaul.com/assets/work/metabolic-brand-touchpoints.webp)

Metabolic visual identity applied across campaign creative, patient app and website. Collaboration: Irin George.

Keep exploring

[Metabolic Majlis website ](https://sthomaspaul.com/project/metabolic-majlis/)[Back to all work](https://sthomaspaul.com/work/)