[Read this page on the website](https://sthomaspaul.com/)

# Hi, I’m Saju.Creative direction.Design & technology.

Helping teams make complex ideas
clear, useful and recognisable.

[Explore the work](https://sthomaspaul.com/#work)

Based in Dubai.
Working internationally.

## Selected
work.

Different briefs, connected thinking.
A closer look at the problem and the work.

[

### Discovery Networks Middle East

Products & systems / Photography

![Chefs preparing a salad in the Fatafeat ICCA teaching kitchen.](https://sthomaspaul.com/assets/work/discovery-kitchen.webp)View project ](https://sthomaspaul.com/project/discovery-me/)[

### Modon Builders

Brand & campaigns / Products & systems

![Residential towers surrounding a landscaped courtyard at sunset.](https://sthomaspaul.com/assets/work/modon-courtyard-selected.webp)View project ](https://sthomaspaul.com/project/modon-builders/)[

### Coffee Planet / Dash Hospitality

Brand & campaigns / Products & systems

![Coffee Planet, cafe presentation from the portfolio.](https://sthomaspaul.com/assets/work/pdf-coffee-concept-front.webp)View project ](https://sthomaspaul.com/project/coffee-planet-dash-hospitality/)[

### Grubtech

Products & systems / Brand & campaigns

![Grubtech Picker App, activation and location selection.](https://sthomaspaul.com/assets/work/pdf-grubtech-activation.webp)View project ](https://sthomaspaul.com/project/grubtech/)[

### GoodLife Magazine / LuLu

Editorial / Brand & campaigns

![GoodLife Magazine, food and editorial spreads.](https://sthomaspaul.com/assets/work/pdf-goodlife-spread.webp)View project ](https://sthomaspaul.com/project/goodlife-magazine-by-lulu-international/)[

### Metabolic

Products & systems

![Reconstructed view of the Metabolic Barsha reception and adjoining cafe, with digital content screens visible.](https://sthomaspaul.com/assets/work/metabolic-reception-cafe.webp)View project ](https://sthomaspaul.com/project/metabolic/)[

### My Beauty Addicts

Brand & campaigns / Products & systems

![3D render of My Beauty Addicts skincare packaging beside stacked stones against a pink backdrop.](https://sthomaspaul.com/assets/work/pdf-mba-product.webp)View project ](https://sthomaspaul.com/project/my-beauty-addicts/)[Explore all workProjects, collections and the connections between them.](https://sthomaspaul.com/work/)

## Across
disciplines.

### [Food photography](https://sthomaspaul.com/work/food-photography/)

[![A chef spooning sauce onto a plated lobster dish.](https://sthomaspaul.com/assets/work/pdf-food-plated.webp)](https://sthomaspaul.com/assets/work/pdf-food-plated.webp)

[![Tuna, salmon and white-fish sashimi arranged on ice with green leaves.](https://sthomaspaul.com/assets/work/pdf-food-sashimi.webp)](https://sthomaspaul.com/assets/work/pdf-food-sashimi.webp)

[![Close-up of sushi rolls topped with purple garnish and microgreens.](https://sthomaspaul.com/assets/work/pdf-food-rolls.webp)](https://sthomaspaul.com/assets/work/pdf-food-rolls.webp)[Explore food photography ](https://sthomaspaul.com/work/food-photography/)

### [Brand identity & campaigns](https://sthomaspaul.com/work/brand-identity/)

[![My Beauty Addicts, campaign identity.](https://sthomaspaul.com/assets/work/pdf-mba-social.webp)](https://sthomaspaul.com/assets/work/pdf-mba-social.webp)

My Beauty Addicts, campaign identity.

[![My Beauty Addicts, identity construction.](https://sthomaspaul.com/assets/work/pdf-mba-identity.webp)](https://sthomaspaul.com/assets/work/pdf-mba-identity.webp)

My Beauty Addicts, identity construction.

[![Planet X, identity, website and app presentation.](https://sthomaspaul.com/assets/work/pdf-planet-x.webp)](https://sthomaspaul.com/assets/work/pdf-planet-x.webp)

Planet X, identity, website and app presentation.

[Explore brand identity & campaigns ](https://sthomaspaul.com/work/brand-identity/)

### [Digital products & systems](https://sthomaspaul.com/work/digital-products-and-technology/)

[![My Beauty Addicts, mobile website presentation.](https://sthomaspaul.com/assets/work/pdf-mba-website.webp)](https://sthomaspaul.com/assets/work/pdf-mba-website.webp)

My Beauty Addicts, mobile website presentation.

[![Grubtech Picker App, activation and location selection.](https://sthomaspaul.com/assets/work/pdf-grubtech-activation.webp)](https://sthomaspaul.com/assets/work/pdf-grubtech-activation.webp)

Grubtech Picker App, activation and location selection.

[![Grubtech Picker App, claiming and managing an order.](https://sthomaspaul.com/assets/work/pdf-grubtech-orders.webp)](https://sthomaspaul.com/assets/work/pdf-grubtech-orders.webp)

Grubtech Picker App, claiming and managing an order.

[Explore digital products & systems ](https://sthomaspaul.com/work/digital-products-and-technology/)

### [Editorial & print](https://sthomaspaul.com/work/editorial-and-print/)

[![GoodLife Magazine, food and editorial spreads.](https://sthomaspaul.com/assets/work/pdf-goodlife-spread.webp)](https://sthomaspaul.com/assets/work/pdf-goodlife-spread.webp)

GoodLife Magazine, food and editorial spreads.

[![My Beauty Addicts, brand-book spread.](https://sthomaspaul.com/assets/work/pdf-mba-book.webp)](https://sthomaspaul.com/assets/work/pdf-mba-book.webp)

My Beauty Addicts, brand-book spread.

[![My Beauty Addicts, brand-book cover.](https://sthomaspaul.com/assets/work/pdf-mba-stationery.webp)](https://sthomaspaul.com/assets/work/pdf-mba-stationery.webp)

My Beauty Addicts, brand-book cover.

[Explore editorial & print ](https://sthomaspaul.com/work/editorial-and-print/)

### [3D & spatial design](https://sthomaspaul.com/work/3d-and-spatial-concepts/)

[![3D render of My Beauty Addicts skincare packaging beside stacked stones against a pink backdrop.](https://sthomaspaul.com/assets/work/pdf-mba-product.webp)](https://sthomaspaul.com/assets/work/pdf-mba-product.webp)

My Beauty Addicts, product and packaging visualisation.

[![3D render of a My Beauty Addicts skin-toner bottle against a pink background.](https://sthomaspaul.com/assets/work/pdf-mba-toner.webp)](https://sthomaspaul.com/assets/work/pdf-mba-toner.webp)

My Beauty Addicts, toner packaging visualisation.

[![3D render of an amber My Beauty Addicts dropper bottle surrounded by flowing transparent liquid.](https://sthomaspaul.com/assets/work/pdf-mba-serum.webp)](https://sthomaspaul.com/assets/work/pdf-mba-serum.webp)

My Beauty Addicts, serum product visualisation.

[Explore 3d & spatial design ](https://sthomaspaul.com/work/3d-and-spatial-concepts/)

### [Film & motion](https://sthomaspaul.com/work/film-and-motion/)

[Good Life: Barbecue EditionWatch film ](https://vimeo.com/798634909)

[GoodLife: Women's Day EditionWatch film ](https://vimeo.com/798634951)[Explore film & motion ](https://sthomaspaul.com/work/film-and-motion/)

![Saju Thomas Paul](https://sthomaspaul.com/assets/portrait.jpg)

Saju Thomas Paul

## A clear idea,
carried through.

A project can cross brand, product, content and technology. The challenge is keeping the idea clear as it moves between them.

I’m a Dubai-based creative and technology professional with nearly twenty years of experience. I work across those disciplines to connect the story people see with the experience they use.

[About the practice](https://sthomaspaul.com/about/)
